Clear Men: AI 31 – Hijacking live game with real-time predictions

Clear Men, a shampoo brand, launched a campaign in Vietnam to connect with men through esports.

Campaign details

Brand: Clear MenBrand owner: UnileverEntrant company: Mindshare Vietnam, Ho Chi Minh CityMarket: VietnamSector: Hair careMedia channels: Content marketing, Gaming & in-game advertising, Livestreaming, Online video, Outdoor, out-of-home, Programmatic display, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Shampoo brand Clear Men was struggling to connect with new age Vietnamese men. An audience to whom any shampoo works fine, the brand was failing to be relevant. With changing time, the brand had to operate in the passion territory...

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