Campaign details
Brand: ClearBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Hair careMedia channels: Online display, Online video, Product placement, Sponsorship - sports, Websites & micrositesBudget: Up to 500k
Executive summary
In the very competitive space of anti-dandruff, Clear remains to be a far second contender behind Head and Shoulders, having only 16% market share. The brand continued to show slow growth year on year. In the hopes of accelerating its growth in an overcrowded market, Clear looks to own a space where its main competitor's presence...