Colgate: For instant and lasting relief

A campaign by Colgate, a dental products company, increased viewership and ROI in Taiwan by using influencers to market its new Sensitive Pro-Relief product.

Campaign details

Brand: ColgateBrand owner: Colgate-PalmoliveEntrant company: Inca Asia Pacific, SingaporeIdea creation: Inca Asia Pacific, Singapore / Wavemaker, TaipeiMarket: TaiwanSector: Oral healthMedia channels: Online video, Product placement, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Manufactured by Colgate-Palmolive, Colgate is an American brand for oral hygiene products. Colgate Taiwan recognises that sensitive teeth is a widespread condition that can affect anyone at any stage of their life. Hence, they wanted to create an extended influencer campaign following its Sensitive Pro-Relief toothpaste TV...

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