Conoco: #ConocoCoffee – Broncos play. You win.

A campaign by Conoco, a regional gas station company, in the USA, increased store visits through the use of interactive advertising.

Campaign details

Brand: ConocoBrand owner: ConocoEntrant company: Carmichael Lynch, MinneapolisMarket: United StatesSector: Tyres, fuel, accessories, servicesMedia channels: Mobile & apps, Outdoor, out-of-home, Programmatic display, Radio & audion, Sponsorship - sportsBudget: Up to 500k

Executive summary

Conoco was preparing for its ninth annual free coffee promotion with the Denver Broncos, which would have to adjust based on COVID-19.

With the ongoing COVID-19 pandemic, live events, including sports, were at a standstill with seemingly no end in sight. The NFL's insistence of a full season was met with pessimism...

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