DANCOW Nutritods: Nutritods Academy 101

Dancow Nutritods, a children's milk formula brand, launched the Dancow Nutritods 101 Programme in Indonesia to provide information to mothers.

Campaign details

Brand: DANCOW NutritodsBrand owner: NestléEntrant company: Wunderman Thompson, JakartaIdea creation: Wunderman Thompson, Jakarta / Nestle Indonesia, Jakarta / Publicis Indonesia, JakartaMedia: Mindshare, JakartaMarket: IndonesiaSector: Baby foodMedia channels: Events & experiential, Livestreaming, Mobile & apps, Product sampling, Programmatic display, Social media, Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

As a brand that seeks to help Indonesian moms in championing their children's "freedom to be", Dancow Nutritods reached an executional breakthrough by offering a new and innovative digital strategy, utilizing...

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