Campaign details
Brand: DANCOW NutritodsBrand owner: NestléEntrant company: Wunderman Thompson, JakartaIdea creation: Wunderman Thompson, Jakarta / Nestle Indonesia, Jakarta / Publicis Indonesia, JakartaMedia: Mindshare, JakartaMarket: IndonesiaSector: Baby foodMedia channels: Events & experiential, Livestreaming, Mobile & apps, Product sampling, Programmatic display, Social media, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
As a brand that seeks to help Indonesian moms in championing their children's "freedom to be", Dancow Nutritods reached an executional breakthrough by offering a new and innovative digital strategy, utilizing...