Eve Sleep: Switch Off

Eve Sleep, a mattress brand, reclaimed its leadership position in the market by tweaking its strategy in the United Kingdom.

Campaign details

Brand: Eve SleepBrand owner: Eve SleepEntrant company: Creature Of London, LondonMedia: Goodstuff Communications, LondonMarket: United KingdomSector: Furniture & furnishingsMedia channels: Gaming & in-game advertising, Mobile & apps, Outdoor & out-of-home, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

The pandemic should have been good for eve Sleep - they are a D2C mattress brand at a time when the perceived value of sleep had never been higher and the thought of going to a shop to awkwardly lie on a...

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