Friso: Rescue summer with Friso

Friso, a brand of baby formula, launched a campaign in Vietnam to attract e-commerce consumers.

Campaign details

Brand: FrisoBrand owner: FrieslandCampinaEntrant company: VMLY&R Vietnam, Ho Chi MinhMarket: AsiaSector: Baby foodMedia channels: Mobile & apps, Online display, Sales promotion, Social media, Voice, chatbots, Word of mouth, influencers,Budget: Up to 500k

Executive summary

In Vietnam, Mum & Baby is a highly competitive category with low consumer loyalty. On e-commerce, the fight is even more ferocious as each player attempts to attract consumers with attractive deals, promotions and add-ons. Recognising they were losing the e-commerce battle, Friso came to us in 2019 looking for a...

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