Campaign details
Brand: FrisoBrand owner: FrieslandCampinaEntrant company: VMLY&R Vietnam, Ho Chi MinhMarket: AsiaSector: Baby foodMedia channels: Mobile & apps, Online display, Sales promotion, Social media, Voice, chatbots, Word of mouth, influencers,Budget: Up to 500k
Executive summary
In Vietnam, Mum & Baby is a highly competitive category with low consumer loyalty. On e-commerce, the fight is even more ferocious as each player attempts to attract consumers with attractive deals, promotions and add-ons. Recognising they were losing the e-commerce battle, Friso came to us in 2019 looking for a...