Gillette India Ltd: #ShavingStereotypes #ManEnough

Gillette, a safety razor brand, launched a campaign in India to challenge male gender stereotypes.

Campaign details

Brand: GilletteBrand owner: Procter & GambleEntrant company: MediaCom, MumbaiIdea creation: JWT|WMC|Grey MumbaiMarket: IndiaSector: Shaving productsMedia channels: Newspapers, Online video, Public relations, Social media, TelevisionBudget: 500k - 1 million

Executive summary

Gillette presents, 'Man Enough'.

A true story questioning the notions of masculinity.

An eye-opener for a whole new generation of Indian men.

A realisation that accepting your vulnerabilities doesn't make you less of a man.

We brought alive this message through the true story of a soldier, traditionally considered to be the epitome...

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