Campaign details
Brand: GilletteBrand owner: Procter & GambleEntrant company: MediaCom, MumbaiIdea creation: JWT|WMC|Grey MumbaiMarket: IndiaSector: Shaving productsMedia channels: Newspapers, Online video, Public relations, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Gillette presents, 'Man Enough'.
A true story questioning the notions of masculinity.
An eye-opener for a whole new generation of Indian men.
A realisation that accepting your vulnerabilities doesn't make you less of a man.
We brought alive this message through the true story of a soldier, traditionally considered to be the epitome...