Campaign details
Brand: Glow & LovelyBrand owner: UnileverEntrant company: Mindshare Pakistan KarachiIdea creation: Mindshare Pakistan, KarachiMarket: PakistanSector: Skin care, sun protectionMedia channels: Mobile & apps, Online video, Print - general, unspecified, Radio & audio, TelevisionBudget: 500k - 1 million
Executive summary
Glow & Lovely being the market leader in the category faced severe turmoil and backlash due to simultaneous challenges one of them was the global BLM movement. As the BLM movement prompted reckoning about race and skin color around the world, the most popular...