Gousto: Outside the box

Gousto, a British meal kit retailer, launched a campaign in the UK to increase sign-ups and brand awareness.

Campaign details

Brand: GoustoBrand owner: GoustoEntrant company: the7stars, LondonIdea creation: M&C Saatchi, London / Gousto, LondonMarket: EuropeSector: Convenience, readymadeMedia channels: Competitions & contests, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Social media, Television, Video on demand, Word of mouth, influencersBudget: 10 - 20 million

Executive summary

In the noisy world of tech startups and 'disruptors', we've all heard the stories of brands seemingly built overnight by smashing all the rules, ditching advertising and following performance with killer precision. Meanwhile, traditional marketing holds...

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