Campaign details
Brand: Inner HealthBrand owner: MetagenicsEntrant company: VMLY&R, BrisbaneMarket: AustraliaSector: Functional foods, supplementsMedia channels: Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Video on demandBudget: 1 - 3 million
Executive summary
"Have you had your Inner Health Plus today?" One of the most iconic and enduring brand lines, but for many Australians in 2019, the answer was NO.
Inner Health probiotics has spent 25 years helping Australians with their gut health, by asking that question.
But in a changing category, Inner Health was...