Campaign details
Brand: KinderBrand owner: Ferrero InternationalEntrant company: FPP Design Ltd, Newcastle Upon TyneMarket: United KingdomSector: ConfectioneryMedia channels: Direct marketing, Magazines - consumer, Mobile & apps, Point-of-purchase, in-store, Social media, Virtual & augmented reality, Websites & micrositesBudget: Up to 500k
Executive summary
Kinder Surprise, a confectionery brand, launched the first augmented reality (AR) 360 experience to market for a grocery retailer in order to help promote their Animal Adventures campaign. Kinder showcased that a brand traditionally associated with physical toys can markedly succeed in the digital age....