Campaign details
Brand: Kraft HazelnutBrand owner: NestléEntrant company: Rethink, TorontoMedia: Starcom, TorontoPR: The Colony Project, TorontoMarket: North AmericaSector:Media channels: Mobile & apps, Online video, Outdoor, out-of-home, Programmtic display, Search marketing, Social mediaBudget: 3 - 5 million
Executive summary
In order to promote a new hazelnut spread to consumers who believed that Nutella is THE category, we launched a campaign to celebrate Kraft Hazelnut for all that it's not: Not made with palm oil* and low in saturated fat, not Italian and not even made...