Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare TaguigIdea creation: Mindshare Taguig / ABS-CBN Corporation, Quezon CityMedia: ABS-CBN Corporation, Quezon CityMarket: The PhilippinesSector: Bath toiletries, soapsMedia channels: Content marketing, Online display, Online video, Sponsorship - media, Websites & micrositesBudget: Up to 500k
Executive summary
Pre-pandemic, practicing frequent hand washing and sanitizing hands have been irrelevant. But as the virus struck the country, countless ads that incite fear when not practicing proper sanitation were imminent.
Lifebuoy, a top alcohol and soap brand, has been...