Liva Eco: Plantable tags

Liva, a clothing brand, launched Liva Eco in India to produce plantable clothing tags made from seed paper that would grow into plants and reduce waste.

Campaign details

Brand: Liva EcoBrand owner: Aditya Birla GroupEntrant company: Tonic Worldwide, MumbaiIdea creation: Tonic Worldwide MumbaiMarket: IndiaSector: Industrial & manufacturingMedia channels: Packaging & design, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

It is a well known fact that the fashion industry is notorious for creating pollution. To tackle this issue Livaeco took another step towards sustainability, by launching a unique plantable garment tag (tag attached to each garment across retail stores of W). With the launch of their eco-enhanced variant...

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