M-150: Adapting to thrive!

M-150, an energy drink brand, launched a campaign in Thailand to retain easy-switch blue-collar consumers.

Campaign details

Brand: M-150Brand owner: M-150Entrant company: I-DAC (Thailand), BangkokMarket: ThailandSector: Energy drinksMedia channels: Competitions & contests, Online video, Social mediaBudget: 1 - 3 million

Executive summary

Sustaining the business growth in energy drinks businesses is always tough to retain the easy-switcher blue-collars. M-150 aimed to stay on the top of the game by sustaining its business growth through its brand-new digital loyalty-program platform, M-Point, by acquiring 7-digit M-Point members by the end of 2019.

M-Point, embedded in Line Official Account, has been a game changer for...

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