Maersk: Helping customers piece together pieces of the big picture

Maersk, the logistics solutions provider, launched an awareness campaign to promote its new LCL solutions in India.

Campaign details

Brand: MaerskBrand owner: MaerskEntrant company: A P Moller Maersk, BangaloreMarket: Asia (general region)Sector: Industrial & manufacturingMedia channels: Email marketing, Search marketing, Social mediaBudget: Up to 500k

Executive summary

In containerized logistics, shipments either go as partial volumes called Less-than Container Load (LCL) or full volumes called Full Container Load (FCL).

Maersk – an integrated logistics solutions provider – launched LCL solutions towards the end of 2020 in the APAC region to alleviate their customers' discomfort of reaching out to other providers and going through the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands