Campaign details
Brand: MaerskBrand owner: MaerskEntrant company: A P Moller Maersk, BangaloreMarket: Asia (general region)Sector: Industrial & manufacturingMedia channels: Email marketing, Search marketing, Social mediaBudget: Up to 500k
Executive summary
In containerized logistics, shipments either go as partial volumes called Less-than Container Load (LCL) or full volumes called Full Container Load (FCL).
Maersk – an integrated logistics solutions provider – launched LCL solutions towards the end of 2020 in the APAC region to alleviate their customers' discomfort of reaching out to other providers and going through the...