Magyar Telekom: 6:3 the national pride – digitally restored

Magyar Telekom, a telecommunications company, launched a campaign in Hungary to lift the nation's spirits by broadcasting a well-known football match between Hungary and England.

Campaign details

Brand: Magyar TelekomBrand owner: Deutsche TelekomEntrant company: Mito, BudapestMedia: Wavemaker Hungary, BudapestPR: UniomediaMarket: HungarySector: Telephone & internet servicesMedia channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, TelevisionBudget: Up to 500k

Executive summary

Magyar Telekom aimed to restore a nation's spirit by bringing a national treasure to life again. With the digital upgrade of the country's iconic 1953 football match, they created a campaign to boost the nation's cultural pride. In a year...

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