Mahindra: #Restart Sri Lanka

A campaign by Mahindra, a car company, in Sri Lanka, helped maximise awareness for its KUV100 model high despite the COVID-19 lockdown.

Campaign details

Brand: Mahindra AutoBrand owner: Mahindra & MahindraEntrant company: Wavemaker Sri Lanka, ColomboMarket: Sri LankaSector: SUVs, 4x4sMedia channels: Online display, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Prior to Covid'19, the client had planned a 360-degree marketing campaign for the launch of the Mahindra KUV100 in Sri Lanka. However, due to the Covid'19 virus which lead to an almost 03-month Lockdown all plans needed to be re-vamped.

During the lockdown TV and Digital consumption leapt. With the TVC not being able...

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