Mars: New Year Train

Mars, a chocolate brand, used VKontakte, a social networking site, to launch a campaign in Russia to attract its audience's attention and increase online and offline sales of its products.

Campaign details

Brand: MarsBrand owner: MarsEntrant company: Mars, MoscowIdea creation: Mars, Moscow / MediaCom, Moscow / Mail.Ru Group, MoscowMarket: Russian FederationSector: ConfectioneryMedia channels: Merchandise & free gifts, Mobile & apps, Online display, Social media, Voice & chatbotsBudget: Up to 500k

Executive summary

For the first time in Russia's leading social network VKontakte's history a project with various tools of Mail.ru ecosystem was implemented: mini-app, virtual gifts, chat-bot, Checkback, VKontakte Food services, branded community, native ads in the newsfeed and promo-stories. We created a unique mini-app...

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