Campaign details
Brand: Mondelez Kinh Do VietnamBrand owner: Mondelez InternationalEntrant company: Publicis Ho Chi Minh CityIdea creation: Publicis, Ho Chi Minh CityMedia: Spark Foundry Ho Chi Minh CityPR: MSL Ho Chi Minh CityMarket: VietnamSector: Bread, cake, biscuitsMedia channels: Content marketing, Online video, Packaging & design, Point-of-purchase, in-store, Public relations, Search marketing, Social media, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
Trung Thu is one of the biggest festivals associated with a specific food, Mooncakes in Vietnam. We created...