Campaign details
Brand: NescaféBrand owner: NestléEntrant company: Publicis Middle East, DubaiMarket: Middle East & AfricaSector: Hot drinksMedia channels: Online video, Packaging & design, Social mediaBudget: Up to 500k
Executive summary
Nescafé's largest segment in the region was having a packaging makeover. The 3in1 mix
was updating its package, making it fresher and in touch with the times. However, packaging
changes in the mixes segment is often associated with a change in recipe, and we didn't want our loyal Nescafé fans to have to worry.
We had to...