Campaign details
Brand: NescaféBrand owner: NestléEntrant company: Publicis DubaiMarket: Middle East & AfricaSector: Hot drinksMedia channels: Social mediaBudget: Up to 500k
Executive summary
In a time where the coffee category was facing six degrees of turbulence, COVID makes an appearance.
Bombarded by brands promising emotional reassurance to their consumers, we had to find a way to be there for our consumers in a way that was relevant to them and kept our 'enabling connections' platform at the heart of it.
This was a particular challenge given that...