NHS: We are the NHS

The NHS, the British national health service, launched a campaign in the United Kingdom to recruit the next generation of nurses, retain its existing workforce and encourage ex-nurses to return.

Campaign details

Brand: NHSBrand owner: NHSEntrant company: MullenLowe LondonMedia: MullenLowe Mediahub, London / Manning Gottlieb OMD, LondonPR: Freuds, LondonMarket: United KingdomSector: Military & emergency servicesMedia channels: Cinema, Online display, Outdoor, out-of-home, Public relations, Radio & audio, Search marketing, Social media, Television, Video on demandBudget: 5 - 10 million

Executive summary

This is the story of how NHS England, the world's biggest free-to-residents healthcare system, used an integrated multi-touchpoint approach to successfully recruit the next generation of nurses, retain its existing workforce, and encourage...

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