Campaign details
Brand: OYO Hotels and HomesBrand owner: OYO Hotels and HomesEntrant company: OYO Hotels and Homes, GurgaonIdea creation: OYO Hotels and Homes, Gurgaon / In house?PR: Oyo Hotels and Homes, GurgaonMarket: IndiaSector: HotelsMedia channels: Email marketing, Magazines - consumer, Mobile & apps, Newspapers, Online display, Online video, Public relations, Radio & audio, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Pandemic hit the hospitality industry badly. For OYO, it was worse. Affordability and...