Campaign details
Brand: PepsodentBrand owner: UnileverEntrant company: Mindshare, JakartaMarket: IndonesiaSector: Oral healthMedia channels: Public relations, Social media, Television, Voice, chatbots, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Indonesia is a country where the average person only brushes their teeth once a day, in the morning. This behavior is then passed down to children, who learn at an early age it's normal to only brush their teeth once a day.
Pepsodent has been on a mission to help reverse this behavior, but it's...