Campaign details
Brand: Pony MaltaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3, BogotáMedia: Zenith, BogotáPR: Dattis Comunicaciones, BogotaMarket: ColombiaSector: Energy drinksMedia channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online display, Programmatic display, Radio & audio, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
This paper tells the story of how Colombia's favourite Malt drink, Pony Malta, launched its special edition 'Pix 'and 'Bit' flavors, aka Chocolate and Cookie, in the...