Pringles: Trapped in Advertising

Pringles, a crisp brand, launched a campaign in the USA using Rick and Morty to encourage millennials to buy Pringles.

Campaign details

Brand: PringlesBrand owner: The Kellogg CompanyEntrant company: Starcom, ChicagoIdea creation: Starcom, Chicago / JWT|WMC|Grey New YorkMarket: United StatesSector: Savoury snack, potato chipsMedia channels: Social media, Sponsorship media, TelevisionBudget: 3 - 5 million

Executive summary

In a growing category, Pringles' sales were lagging behind the competition. With bolder product approaches and culturally relevant campaigns, the competitors were winning over the much sought-after young demographic. Pringles needed to break through with Millennials and GenZ who notoriously HATE advertising – avoiding it at all costs. This...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands