Reckitt Benckiser: Birds will be back by Finish

Dishwasher detergent, Finish, took environmentally focused action to cement its sustainability strategy in Turkey.

Campaign details

Brand: FinishBrand owner: Reckitt BenckiserEntrant company: Havas IstanbulIdea creation: Havas Istanbul / Havas Istanbul / 3dots Turkey, IstanbulMedia: Havas Media Istanbul, IstanbulMarket: TurkeySector: Cleaners & detergentsMedia channels: Outdoor, out-of-home, Radio & audio, TelevisionBudget: Up to 500k

Executive summary

Kuyucuk Lake was the host of 233 bird species. Until it dried up completely in 2019. As an activist brand, who communicates through water saving with its costumers for two years, we started a mobilization to save the lake and supplied life water...

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