Reckitt: Democratizing data

Reckitt Benckiser (RB), a British consumer goods company, found a solution to ensure its advertising was as effective as possible globally.

Campaign details

Brand: ReckittBrand owner: Reckitt BenckiserEntrant company: Gain Theory, LondonIdea creation: Gain Theory, London / Reckitt Benckiser, SloughMarket: GlobalSector: Cleaners & detergentsMedia channels: Newspapers, Online display, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Video on demand, Word of mouth, influencersBudget: Over 20 million

Executive summary

Integral components of successful media strategy, data and measurement provide the foundation for identifying insights and opportunity and build the groundwork for agile decision-making processes. While many modern organisations have acquired a wealth of data and...

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