Campaign details
Brand: Responsible Gambling CouncilBrand owner: Responsible Gambling CouncilEntrant company: Zulu Alpha Kilo, TorontoMedia: PHD, TorontoPR: Xposure, BurlingtonMarket: CanadaSector: Charities & voluntary organisationsMedia channels: Gaming & in-game advertising, Social mediaBudget: No budget
Executive summary
Young adults, aged 18–24, are the age group most likely to experience harms from gambling. In order to help mitigate harm for that high-risk target, The Responsible Gambling Council (RGC), a non-profit organization, needed to reimagine how they distribute prevention information to better encourage comprehension and effect behaviour...