SABC 1: We Move

State-owned enterprise, South African Broadcasting Corporation, portrayed its SABC1 channel as relevant for young people with its We Move campaign in South Africa.

Campaign details

Brand: SABC 1Brand owner: SABC 1Entrant company: MECA - Marketing & Entertainment Communications Agency, SaxonwoldMarket: South AfricaSector: TV channels, services, programmesMedia channels: Public relations, Social media, Television, Websites & micrositesBudget: 10 - 20 million

Executive summary

The South African Broadcasting Corporation (SABC) is a free to air state owned enterprise with 3 general entertainment Television channels, a 24hour News channel, sports broadcast platform as well as x18 radio stations.

In the new era of streaming services and multiple content platforms, it is vital to show...

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