SEB Bank: SEB cyber security campaign

SEB, the bank, developed a useful tool to raise awareness around cybersecurity and help consumers learn about avoiding online scams in the Baltic region.

Campaign details

Brand: SEB BankBrand owner: SEB BankEntrant company: Soma Agency VilniusIdea creation: Havas Creative, VilniusMedia: Havas Creative, Vilnius / Arena Media, Tallin / Idea Havas Media, RigaMarket: Estonia, Latvia, LithuaniaSector: BanksMedia channels: Email marketing, Mobile & apps, Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

Internet scams are becoming more advanced and it's no longer only the most vulnerable parts of society that can become a victim of a scammer. In this day and age, we're starting to feel...

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