Campaign details
Brand: ShebaBrand owner: MarsEntrant company: AMV BBDO, LondonMarket: North AmericaSector: Pet careMedia channels: Online video, Public relations, Search marketing, Word of mouth, influencersBudget: Up to 500k
Executive summary
The Oscar for best documentary series goes to: SHEBA®?
Ok, not quite... but this story will tell you how a cat food brand embraced the bright lights of Hollywood to draw crowds like no cat food advertising has ever done before.
As a new entrant and challenger brand in the US, SHEBA® had been relying on broadcast...