SKYY Vodka: Pride Glass

Vodka brand, Skyy, created a lasting symbol of the fight for LGBTQIA+ rights to show its commitment to the cause in Peru.

Campaign details

Brand: SKYY VodkaBrand owner: LagfinEntrant company: VMLY&R Commerce Mexico CityIdea creation: VMLY&R Commerce Mexico, Mexico CityMarket: PeruSector: Spirits & liquorsMedia channels: Events & experiential, Packaging & design, Public relations, Word of mouth, influencersBudget: Up to 500k

Executive summary

Inspired by the meaning of the original rainbow flag, Skyy Vodka wanted to create a new symbol as a constant reminder of the fight for LGBT+ Rights. By redesigning it´s Vodka Glasses they showed that their commitment goes far beyond a date, a month or...

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