Campaign details
Brand: SurfBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Laundry productsMedia channels: Content marketing, Online video, Radio & audio, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
The COVID-19 pandemic has made everyone hygienic, and conscious not just of personal sanitation, but also practically anything one can disinfect. However, in laundry, antibacterial is a benefit that was only offered by mostly premium laundry brands in the Philippines, making it unaffordable by most consumers who also need the benefit.
Surf, being the laundry...