Tassal: Switch it for salmon

Tassal, an Australian Salmon brand, increased sales by creating a campaign that inspired consumers to choose salmon over competing products.

Campaign details

Brand: TassalBrand owner: TassalEntrant company: Havas Media, SydneyIdea creation: Havas Media, Sydney / Host/Havas, Sydney / Visible Studios Pty Ltd, Cremorne / Red Havas , SydneyMedia: Havas Media Australia, SydneyPR: Red Havas , SydneyMarket: AustraliaSector: Meat, poultry, fishMedia channels: Content marketing, Online video, Outdoor, out-of-home, Packaging & design, Point of purchase, in-store, Radio & audio, Social media, Sponsorship - media, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Submission demonstrates how Tassal, the Australian salmon...

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