Campaign details
Brand: The National LotteryBrand owner: The National LotteryEntrant company: Contrapunto BBDO MadridIdea creation: Contrapunto BBDO, MadridMarket: SpainSector: Lotteries, casinos, gamblingMedia channels: Cinema, Magazines - consumer, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Radio & audio, Social media, Television, Websites & micrositesBudget: 10 - 20 million
Executive summary
Don't wait for things to go wrong before making a change.
This was the case of the Christmas Lottery 2019.
An extremely traditional product with high penetration (76% of...