The Telegraph: Changing the prayer and praying for change

The Telegraph, an English-language daily newspaper in West Bengal, launched a campaign in India to change a prayer for sons to a prayer for children during the Durga Puja festival.

Campaign details

Brand: The TelegraphBrand owner: ABP Pvt LtdEntrant company: Wunderman Thompson , KolkataIdea creation: Wunderman Thompson , Kolkata / Abp One, KolkataMarket: AsiaSector: NewspapersMedia channels: Newspapers, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

Durga Puja is a religious festival where Goddess Durga, a highly revered Goddess in Hindu religion is worshipped. While millions of Hindu people worldwide celebrate Durga Puja, this festival is particularly popular among people residing in or hailing from West...

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