Campaign details
Brand: TolaramBrand owner: TolaramEntrant company: OMD UK, LondonMarket: NigeriaSector: Dairy products, fats, oilsMedia channels: Events & experiential, Outdoor, out-of-home, Public relations, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
Despite an enormous economy and extraordinary growth, Africa continually faces the challenge of providing hygienic, and quality food options. Cooking oil products are no exception as the market is largely dominated by unbranded oil, which is unregulated.
Power Oil enlisted our help to educate Nigerians on the dangers of using unbranded cooking oil and...