Campaign details
Brand: UNSWBrand owner: UNSWEntrant company: Chello Agency, Redfern, NSWMarket: AustraliaSector: Educational, universitiesMedia channels: Direct marketing, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
The University of New South Wales, for the first time in years, faced the problem of vacant rooms in its on-campus accommodation. Through rigorous research, Chello uncovered insights about our audience; future students. Future students were feeling both the fundamental need to belong, but had no way to really understand the experience that university accommodation would offer them....