Vanguard: V for Value

Vanguard, an investment management company, increased its number of clients in the UK by championing that anyone can use its service.

Campaign details

Brand: VanguardBrand owner: VanguardEntrant company: AML Group, LondonMarket: Europe, United KingdomSector: InvestmentMedia channels: Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Social media, Television, Video on demandBudget: 5 - 10 million

Executive summary

We turned Vanguard from relatively unknown in the consumer space into the 'Nike of the investment industry'. With a strategy to democratise investing for all, our campaign showed how Vanguard's principled approach brought Value to Investors. And our iconic 'V for Value' sign put value in the hands of investors...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands