Campaign details
Brand: Visit VictoriaBrand owner: Government of AustraliaEntrant company: Visit Victoria, MelbourneIdea creation: Visit Victoria, Melbourne / Motion Picture Company, Crows NestMedia: MediaCom Australia, Melbourne / Principle Media Group, MelbourneMarket: AustraliaSector: Destinations & locationsMedia channels: Magazines - consumer, Newspapers, Online display, Outdoor, out-of-home, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Television, Video on demand, Websites & micrositesBudget: 3 - 5 million
Executive summary
The COVID-19 pandemic ground tourism to a halt. In Victoria, Australia, it followed the...