Campaign details
Brand: WeChatBrand owner: TencentEntrant company: Tencent, ShenzhenMarket: GlobalSector: Websites, online services, appsMedia channels: Events & experiential, Mobile & apps, Social media, Virtual & augmented reality, Websites & micrositesBudget: Up to 500k
Executive summary
The Mid-Autumn Festival is a day of reunion for the Chinese, and the Great Wall, since ancient times, has been a symbol of Chinese people's defence of their homeland. When people celebrated the Mid-Autumn Festival during the COVID-19 pandemic, how could the Great Wall, as a spiritual home, call them to reunite...