Acer ConceptD: Creativity Decoded

Electronics brand Acer crafted a creative multimedia campaign for its new ConceptD brand, to take on its well-established competitors and support and empower those in the creative fields.

Campaign details

Brand: Acer ConceptDBrand owner: AcerAgency: We Are SocialMarket: GlobalIndustries: Online display, Online video, Social media, Websites & micrositesMedia channels: Information technologyBudget: Up to 500k

Executive summary

Electronics brand Acer's ConceptD is a series of devices with precision and serious performance in mind, allowing creatives to reach new heights in their work. For the brand's first ever global campaign, ConceptD needed to introduce itself to its target audience in an innovative way by extending its services to support and empower those in the creative fields. Thus,...

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