Air Transat: Vacation intervention

Charles-Antoine Gélineau

Airline, Air Transat, uncovered a new insight about travellers to differentiate itself from competitors and gain new clients in Canada.

Campaign details

Brand: Air TransatBrand owner: Transat A.T.Lead agency: PHDContributing agency: Sid LeeMarket: CanadaSector: AirlinesMedia channels: Competitions & contests, Newspapers, Online display, Online video, Outdoor, out-of-home, Radio & audio, Search marketing, Social mediaBudget: Up to 500k

Executive summary

In Canada, 40% of workers annually weren't taking all of their vacation days. When February arrived, every major airline was fighting to convince Canadians to take their vacations with them. To win this battle, Air Transat decided to differentiate itself from its competitors by attracting those exhausted...

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