Airbus: The Sustainable Flight

Filipe Gouveia, Lucy Skorodelova

Aerospace company Airbus used a multi-channel campaign in the APAC region to cut through trade show clutter and grab the attention of decision makers in the aerospace industry.

Campaign details

Brand: AirbusBrand owner: AirbusLead agency: PHD GlobalContributing agency: Publicis - PokeMarket: Asia (general region)Industries: Content marketing, Events & experiential, Magazines - business, trade, Online display, Online video, Outdoor, out-of-home, Programmatic display, Public Relations, Social media, Sponsorship - media, TelevisionMedia channels: AirlinesBudget: 500k - 1 million

Executive summary

The Singapore Airshow is a crucial event for aircraft manufacturers to raise interest in their brands and close sales. Our tasks were to showcase aerospace company Airbus as the industry leader in the APAC region and...

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