Al Arabia: Be A Man

Al Arabia for Outdoor Advertising, a Saudi outdoor company, used the issue of prostate cancer screening to grab the attention of decision makers in areas of business expansion.

Campaign details

Brand: Al ArabiaBrand owner: Al ArabiaAgency: FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: TV channels, services, programmesMedia channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: 0k

Executive summary

Let us be brutally honest. Who cares about outdoor media companies? The truth is, except for advertisers, agencies, local municipalities and technology providers, no one does. End consumer engagement with the outdoor media companies does not go beyond the ads that are shown on the billboards, megacoms, mupis, bus shelters and the myriad...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands