Campaign details
Brand: Al ArabiaBrand owner: Al ArabiaAgency: FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: TV channels, services, programmesMedia channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: 0k
Executive summary
Let us be brutally honest. Who cares about outdoor media companies? The truth is, except for advertisers, agencies, local municipalities and technology providers, no one does. End consumer engagement with the outdoor media companies does not go beyond the ads that are shown on the billboards, megacoms, mupis, bus shelters and the myriad...