Campaign details
Brand: Al Jazirah FordBrand owner: Al Jazirah Vehicles AgencyLead agency: FP7 McCann RiyadhContributing agency: MagnaMarket: Saudi ArabiaIndustries: Online video, Social media, Websites & micrositesMedia channels: Automotive industry (general)Budget: Up to 500k
Executive summary
In the Kingdom of Saudi Arabia (KSA) the economy and consumer confidence are in the doldrums. Between 2017-2019 (Q1) new car sales declined by almost 55%. Japanese and Korean brands retained market shares with deep discounts. Low fuel economy and resale value perception harmed American brands like brand Ford.
Ramadan...