Bank of New Zealand: The most prosperous ATM

Banking brand BNZ used a modified ATM, backed by a multimedia strategy, to transform the Chinese New Year experience and attract Chinese customers in New Zealand.

Campaign details

Brand: Bank of New ZealandBrand owner: Bank of New ZealandLead agency: Colenso BBDO, MediaCom NZCountry: New ZealandIndustries: BanksMedia channels: Email marketing, Online display, Online video, Other & ambient media, Social mediaBudget: Up to 500k

Executive summary

The Chinese community is quickly approaching 10% of New Zealand's population. So, if you're the Bank of New Zealand, you need to know how to connect with them.

Only a small percentage of Chinese customers change banks every year, so establishing a reputation and relationship with them will have long-term...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands